dollie donut Co.

brand identity | packaging | environmental design | social media

The brand I crafted for Dollie Donut Co. pays homage to the extraordinary women of the Red Cross who served during the Vietnam War, bringing donuts, coffee, cigarettes, and magazines to the front lines. The blue brand color, inspired by the blue dresses worn by the donut dollies, infuses the identity with a sense of history and warmth. This design includes a cohesive brand identity, donut and coffee packaging, advertising, social media content, and an inviting storefront. By blending vintage charm with contemporary flair, the brand captures the spirit of camaraderie and service while delighting customers with its visual appeal and nod to a meaningful legacy.